The role involves developing brand positioning and value propositions based on Chinese diabetes treatment guidelines and clinical needs
Job Summary
The role involves developing brand positioning and value propositions based on Chinese diabetes treatment guidelines and clinical needs.
Candidates must lead high-impact promotional projects to increase penetration in key cities, departments, and patient populations while ensuring regulatory compliance.
The position requires deep collaboration with KOLs, guideline committee members, and cross-functional teams including Sales, Medical, and Commercial.
Matching Summary
The role involves developing brand positioning and value propositions based on Chinese diabetes treatment guidelines and clinical needs.
Skills & Requirements
Must-have
3+ years pharmaceutical product management
Diabetes or metabolic disease experience
Brand strategy and brand plan development
HCP education strategy design
Cross-functional team collaboration
Nice-to-have
Growth stage brand management experience
Differentiation in competitive markets
Strong project management skills
High resilience and self-drive
Excellent communication abilities
Key Requirements
Bachelor's degree or higher in relevant field
3+ years experience in chronic disease central marketing
Experience with diabetes or metabolic diseases preferred