Digital/media Strategist

MyPanhandle Com Nexstar Broadcasting Inc

Digital ecosystem knowledge (ott/ctv, programmatic, paid social, paid search, display/video)
Digital media strategy development
Campaign execution and implementation
You will play a key role on KXAN’s Advertising team, supporting tactical execution and implementation, contributing to client strategy, and helping analyze performance across a high-volume portfolio of advertisers

Job Summary

  • You will play a key role on KXAN’s Advertising team, supporting tactical execution and implementation, contributing to client strategy, and helping analyze performance across a high-volume portfolio of advertisers.
  • Partner with AEs to develop go-to-market digital strategies and tactical recommendations aligned to client goals, budgets, and flighting.
  • You’ll be joining a team that’s combining modern digital performance marketing with the reach, credibility, and creative horsepower of one of Austin’s most recognized media brands.

Matching Summary

You will play a key role on KXAN’s Advertising team, supporting tactical execution and implementation, contributing to client strategy, and helping analyze performance across a high-volume portfolio of advertisers.

Skills & Requirements

Must-have

  • Digital ecosystem knowledge (OTT/CTV, programmatic, paid social, paid search, display/video)
  • Digital media strategy development
  • Campaign execution and implementation
  • Performance analysis and optimization
  • Collaboration with sales and creative teams

Nice-to-have

  • Building process and sharpening strategy
  • Adaptability to changing platforms and best practices
  • Experience with sponsorship-style campaigns

Key Requirements

  • 2-4 years of experience in digital media strategy, paid media, digital sales support, or campaign management
  • Proficient with Google Ads, Meta Business Manager, Google Analytics
  • Strong analytical and reporting skillset

Work Rights

Not specified

Tailored Resume

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