Hyphen Connect is seeking a Mandarin-speaking Chief Marketing Officer to lead their marketing strategy in the financial services sector. The ideal candidate should have extensive experience in brand building and user growth, alongside a solid understanding of financial services and a data-driven approach to marketing
Job Summary
The role requires defining and executing a global brand strategy to establish a trustworthy market presence in financial services.
Candidates must build and optimize full-funnel growth models encompassing performance marketing and community-driven acquisition to drive AUM growth.
The successful candidate will lead a multi-functional marketing team of 10 or more people while managing key metrics like CPA, LTV, and ROI.
Matching Summary
Match Score: 85
Hyphen Connect is seeking a Mandarin-speaking Chief Marketing Officer to lead their marketing strategy in the financial services sector. The ideal candidate should have extensive experience in brand building and user growth, alongside a solid understanding of financial services and a data-driven approach to marketing.
Skills & Requirements
Must-have
Global brand strategy execution
Full-funnel growth model optimization
Financial services industry knowledge
Cross-functional team leadership
Performance marketing expertise
IB and KOL network management
Nice-to-have
Data-driven budget optimization mindset
Viral growth structure creation
Community-driven acquisition experience
Scalable incentive model design
Key Requirements
Bachelor's degree in Marketing, Finance, Media, or related discipline
5 to 10+ years of progressive experience in brand building and user growth
Leadership experience managing cross-functional teams of 10 or more people
Deep understanding of financial services, IBs, KOLs, and affiliate models