The role involves establishing a robust analytics capability and executing a comprehensive strategy to drive data-driven decision-making for the ISC BU
Job Summary
The role involves establishing a robust analytics capability and executing a comprehensive strategy to drive data-driven decision-making for the ISC BU.
Key responsibilities include developing marketing mix models to calculate ROI across various advertising channels and optimizing pricing strategies to maximize profitability.
Haleon is a purpose-driven world-class consumer company focused on delivering better everyday health with humanity through its Win as One strategy.
Matching Summary
The role involves establishing a robust analytics capability and executing a comprehensive strategy to drive data-driven decision-making for the ISC BU.
Skills & Requirements
Must-have
Strong understanding of FMCG KPIs
Experience in FMCG sector required
Ability to develop and validate hypotheses
Expertise in data infrastructure setup
Proficiency in POS and Panel Data analysis
Nice-to-have
Excellent communication and storytelling skills
Ability to work across diverse stakeholder groups
Strong relationship-building skills
Knowledge of agile working culture
Experience with Ecommerce and Quick commerce platforms
Key Requirements
Experience in FMCG sector
Strong problem-solving and analytical skills
Understanding of business drivers and consumer dynamics