Growth Product Marketing Manager Category Location Toronto, Ontario Job Type Full Time
hireVouch
Toronto, Ontario, Canada
On-site
Product positioning and messaging
Campaign ideation and strategy
Product launch gtm
You will own the positioning for every product hireVouch builds, setting the vision and driving execution across multiple product lines
Job Summary
You will own the positioning for every product hireVouch builds, setting the vision and driving execution across multiple product lines.
This role involves end-to-end campaign management, from ideation and strategy to execution and performance tracking, working closely with specialized growth and creative teams.
You will be responsible for product launch Go-To-Market strategies for new offerings in 2026, including mortgage rewards and a B2B payment engine.
Matching Summary
You will own the positioning for every product hireVouch builds, setting the vision and driving execution across multiple product lines.
Skills & Requirements
Must-have
product positioning and messaging
campaign ideation and strategy
product launch GTM
top-of-funnel strategy
ARPU growth initiatives
partner and co-marketing positioning
performance tracking and iteration
Nice-to-have
experience in fintech
Canadian market experience
Key Requirements
5–8 years in product or growth marketing
Strong, versatile writing skills
Experience owning full campaigns end-to-end
Comfortable working across consumer and B2B audiences
Analytical ability to own metrics
Experience in fintech, financial services, or loyalty/rewards product is a strong plus