Lead the planning, execution, and optimization of digital marketing initiatives to support student recruitment and program visibility
Job Summary
Lead the planning, execution, and optimization of digital marketing initiatives to support student recruitment and program visibility.
Collaborate with cross-functional teams to develop integrated campaigns, enhance lead nurturing strategies, and produce actionable insights through advanced reporting and analytics.
Establish tracking protocols and performance benchmarks for all digital campaigns, developing dashboards and reports using Salesforce, Pardot, and other analytics platforms.
Matching Summary
Lead the planning, execution, and optimization of digital marketing initiatives to support student recruitment and program visibility.
Salary
$64,770.00 - $97,150.00
Skills & Requirements
Must-have
SEO/SEM campaign management
Social media advertising
Email marketing
CRM platforms
Performance marketing
Digital campaign management
Nice-to-have
Strategic alignment
Cross-functional collaboration
Data-driven recommendations
Adapt to changing priorities
Key Requirements
Bachelor's degree in Marketing, Communications, Business, or related field
3-5 years of experience
Proficiency in Salesforce, Pardot, Google Analytics
Working knowledge of HTML, CSS, Drupal, Adobe Creative Suite