Creative Adaptation Technologist Senior Manager

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Atlanta, United States of America
$139,600 - $157,900; annual incentive reference va...
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Generative ai platforms
Creative automation tools
Content adaptation and personalization
** The Coca-Cola Company is seeking a Creative Adaptation Technologist Senior Manager to lead a team in leveraging creative technology solutions for marketing. The role focuses on driving content adaptation and personalization through innovative tools, while ensuring alignment with brand strategies across multiple channels. **

Job Summary

  • This role is responsible for leading a team that will leverage generative AI, creative automation, and best-in-class marketing practices to generate and deliver high-quality adaptations and activations across channels and markets.
  • Champion the use of Adobe Fizzion, Firefly, GenStudio, and other emerging creative technology platforms to accelerate content adaptation and personalization at scale.
  • Deliver the marketing plan for the annual business plan, based on strong consumer, shopper, customer, and market insights.

Matching Summary

Match Score: 75

** The Coca-Cola Company is seeking a Creative Adaptation Technologist Senior Manager to lead a team in leveraging creative technology solutions for marketing. The role focuses on driving content adaptation and personalization through innovative tools, while ensuring alignment with brand strategies across multiple channels. **

Salary

$139,600 - $157,900; Annual Incentive Reference Value Percentage: 15; Benefits: A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Skills & Requirements

Must-have

  • Generative AI platforms
  • Creative automation tools
  • Content adaptation and personalization
  • Digital Asset Management (DAM) system
  • Performance marketing strategies
  • Marketing strategy and execution

Nice-to-have

  • Growth mindset and continuous learning
  • Cross-functional collaboration
  • Innovation and experimentation
  • Thought leadership and corrective action

Key Requirements

  • Bachelor's degree in Marketing, Creative Technology, Digital Media, Computer Science, or related field
  • 7+ years of marketing/brand experience in FMCG
  • 2+ years of experience in creative technology, digital innovation, or creative operations
  • Experience in commercial and/or customer leadership
  • Proficiency with Adobe Creative Cloud, Adobe Firefly, GenStudio
  • Ability to deliver projects in a complex matrix organization

Work Rights

Not specified

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