Media Und Web Analyst (d/m/w)

Deutsche Bank

Frankfurt, Germany
On-site
Kpi framework definition and governance
Dashboard and reporting development
Campaign, channel, and journey performance analysis
Deutsche Bank is seeking a Media and Web Analyst for its Private Clients Banking division in Frankfurt, Germany. The role focuses on defining KPIs for marketing performance, developing dashboards, and utilizing predictive analytics to enhance marketing strategies

Job Summary

  • You will set the standard for performance by defining, consolidating, and governing a holistic KPI framework for Media, Web, and CX, embedding it effectively into all marketing processes.
  • You will create transparency that guides by developing meaningful dashboards and reports that make performance understandable and enable informed decisions.
  • You will transform data into real insights by analyzing campaign, channel, and journey performance and preparing clear readouts for marketing and sales stakeholders.

Matching Summary

Match Score: 85

Deutsche Bank is seeking a Media and Web Analyst for its Private Clients Banking division in Frankfurt, Germany. The role focuses on defining KPIs for marketing performance, developing dashboards, and utilizing predictive analytics to enhance marketing strategies.

Skills & Requirements

Must-have

  • KPI framework definition and governance
  • Dashboard and reporting development
  • Campaign, channel, and journey performance analysis
  • Predictive and AI-driven analytics
  • CLV models and value driver logic

Nice-to-have

  • Collaborative team environment
  • Proactive trend identification
  • Value-based steering consultation

Key Requirements

  • University degree in Marketing, Media, Communication, or Economics
  • Proven experience in marketing, media, and web analytics
  • Proficiency in data analysis, segmentation, and forecasting
  • Strong expertise in Data Visualization & BI tools (e.g., Power BI, Tableau)
  • Practical application of predictive and AI-driven analytics
  • Understanding of CLV models and value driver logic
  • Very good German and English language skills

Work Rights

Not specified

Tailored Resume

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