Senior Manager, Activation – Cvs & Customers

Coca-Cola HBC AG

Tokyo, Japan
Shopper activation programs
Convenience store channel dynamics
Retail execution in japan
The Senior Manager, Activation – CVS & Customers is responsible for developing and executing high-impact shopper activation programs across the Convenience Store (CVS) channel and key strategic retail customers in Japan

Job Summary

  • The Senior Manager, Activation – CVS & Customers is responsible for developing and executing high-impact shopper activation programs across the Convenience Store (CVS) channel and key strategic retail customers in Japan.
  • This role brings portfolio and brand strategies to life at the point of purchase by designing integrated activation programs that drive shopper engagement, transaction growth, and category expansion.
  • Operating at the intersection of Brand Marketing, Channel Strategy, Customer Teams, and RGMX guardrails, this leader ensures that activation programs are strategically designed and flawlessly executed across CVS and key retail customers to maximize shopper conversion and strengthen Coca-Cola’s leadership at the point of purchase.

Matching Summary

The Senior Manager, Activation – CVS & Customers is responsible for developing and executing high-impact shopper activation programs across the Convenience Store (CVS) channel and key strategic retail customers in Japan.

Skills & Requirements

Must-have

  • Shopper activation programs
  • Convenience Store channel dynamics
  • Retail execution in Japan
  • Customer-specific activation planning
  • Integrated shopper activation programs
  • Retail media integration

Nice-to-have

  • Growth mindset
  • Curious, empowered, inclusive, agile
  • Continuous learning
  • Nurturing inclusive culture

Key Requirements

  • 6 – 10+ years of experience
  • Bachelor’s degree in Marketing, Business Administration, or related field
  • Fluency in English and Japanese (business level required)

Work Rights

Not specified

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