Sr. Demand Generation Manager

Workday

USA, US
Base: $115,200 usd - $204,700 usd; bonus/equity: e...
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End-to-end demand program ownership
Pipeline contribution tracking and reporting
Multi-channel campaign execution
** Workday is seeking a Sr. Demand Generation Manager to lead their demand generation strategy and drive pipeline growth across various regions. The ideal candidate will possess extensive experience in demand generation, campaign strategy, and cross-functional collaboration, while working in a supportive and inclusive company culture. **

Job Summary

  • The Global COE Marketing team drives demand generation strategy across all regions, fueling qualified pipeline that directly supports revenue growth.
  • This role owns end-to-end demand programs that convert awareness into qualified pipeline across segments and regions, serving as the connective tissue between marketing strategy and sales outcomes.
  • Workday offers a flexible work approach combining in-person and remote time, with a culture rooted in integrity, empathy, and shared enthusiasm.

Matching Summary

Match Score: 75

** Workday is seeking a Sr. Demand Generation Manager to lead their demand generation strategy and drive pipeline growth across various regions. The ideal candidate will possess extensive experience in demand generation, campaign strategy, and cross-functional collaboration, while working in a supportive and inclusive company culture. **

Salary

Base: $115,200 USD - $204,700 USD; Bonus/Equity: Eligible for bonus plan and stock grants; Benefits: Comprehensive benefits package

Skills & Requirements

Must-have

  • end-to-end demand program ownership
  • pipeline contribution tracking and reporting
  • multi-channel campaign execution
  • webinar and field event management
  • cross-functional stakeholder collaboration

Nice-to-have

  • strategic campaign planning aligned to business priorities
  • proactive communication and reporting
  • working in a hyper-growth global organization
  • flexible work environment with remote options

Key Requirements

  • 8+ years demand generation experience
  • 8+ years revenue tracking and funnel reporting
  • experience managing webinars and field events with 8–12 weeks planning
  • proficiency in marketing platform data hygiene
  • strong communication and stakeholder management skills

Work Rights

Not specified

Tailored Resume

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