As the Field Marketing Manager, you will activate trade and owned events and create and manage B2B lead generation campaigns to drive high-quality leads for our sales team
Job Summary
As the Field Marketing Manager, you will activate trade and owned events and create and manage B2B lead generation campaigns to drive high-quality leads for our sales team.
You will contribute to the North America marketing strategy and own the planning and execution of content and messaging, with a strong sense of ownership and a hands-on approach from start to finish.
Develop integrated demand programs, mapping audience-centric themes and content to target audiences throughout the buying cycle to achieve pipeline creation and revenue goals for specific customer segments.
Matching Summary
As the Field Marketing Manager, you will activate trade and owned events and create and manage B2B lead generation campaigns to drive high-quality leads for our sales team.
Skills & Requirements
Must-have
B2B lead generation campaigns
Trade and owned event activation
North America marketing strategy
Hands-on ownership
Demand generation marketer experience
Cross-team collaboration
Nice-to-have
Software industry experience
Innovative content and campaigns
Curiosity and collaboration
Key Requirements
BA/BS degree in marketing, PR or business
3+ years of B2B marketing experience
Event marketing experience
Content marketing experience
Multi-touch campaigns experience
Multi-channel marketing experience
A/B testing experience
Inbound and outbound marketing tactics experience
Experience managing lead handoff from marketing to sales