The role involves owning end-to-end paid media strategy and execution across search, social, and programmatic channels to deliver efficient growth
Job Summary
The role involves owning end-to-end paid media strategy and execution across search, social, and programmatic channels to deliver efficient growth.
Candidates will partner closely with Marketing and Product teams to test, learn, and scale initiatives while mentoring a team of paid media specialists.
The company offers extensive benefits including 24 weeks of paid parental leave, flexible working arrangements, and recognition as one of Australia's Best Workplaces.
Matching Summary
The role involves owning end-to-end paid media strategy and execution across search, social, and programmatic channels to deliver efficient growth.
Skills & Requirements
Must-have
Paid media strategy development
Search (SEM) and social campaign management
Programmatic advertising optimization
Audience segmentation via CDPs
Budget management and ROI maximization
A/B testing and creative iteration
Stakeholder communication and reporting
Nice-to-have
Experience with influencer and UGC content
Knowledge of Adobe Experience Platform
Growth mindset and continuous learning
Collaborative cross-functional partnership
Mentoring paid media specialists
Key Requirements
Full-time Australian working rights required
Proven experience in paid media strategy and execution
Strong analytical capability for complex data interpretation
Demonstrated ability to manage budgets and optimize spend