Avp- Brand, Sponsorship And Experiential Strategy

CarePlus Health Plans Inc

Base: $223,700 - $307,800 py; bonus/equity: eligib...
Hybrid (periodic in-office work anticipated)
15+ years brand strategy experience
Large enterprise sponsorship management
Regulated industry marketing expertise
CarePlus Health Plans Inc. is seeking an AVP of Brand, Sponsorship, and Experiential Strategy to lead brand initiatives within their marketing organization. The ideal candidate should have extensive experience in brand strategy, particularly in regulated industries such as healthcare or insurance

Job Summary

  • This role is responsible for shaping how Humana's brands show up in market through customer insight, differentiated positioning, and creative excellence.
  • The position requires establishing governance, processes, and measurement frameworks to maximize enterprise impact across sponsorships and experiential activations.
  • Humana offers competitive benefits including medical, dental, vision, 401(k) retirement savings, and paid time off to support whole-person well-being.

Matching Summary

Match Score: 85

CarePlus Health Plans Inc. is seeking an AVP of Brand, Sponsorship, and Experiential Strategy to lead brand initiatives within their marketing organization. The ideal candidate should have extensive experience in brand strategy, particularly in regulated industries such as healthcare or insurance.

Salary

Base: $223,700 - $307,800 per year; Bonus/Equity: Eligible for incentive plan based on performance; Benefits: Medical, dental, vision, 401(k), paid time off

Skills & Requirements

Must-have

  • 15+ years brand strategy experience
  • Large enterprise sponsorship management
  • Regulated industry marketing expertise
  • Cross-functional team leadership
  • Data-driven campaign development

Nice-to-have

  • Agile or transformation environment experience
  • Master's degree in Marketing Strategy
  • Healthcare specific background preferred
  • Executive presence and influence

Key Requirements

  • Bachelor's degree in Marketing or Business Strategy
  • 15+ years progressive experience in brand strategy
  • 3+ years leading brand strategy for large enterprise
  • 5+ years experience leading and developing teams

Work Rights

Not specified

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