Sbm/bm-dato Bc-上海

AstraZeneca

Shanghai, China
Customer insights and research analysis
Develop brand and execution plans
Monitor plan implementation and forecasting
Deep understanding of customer insights, including regular customer visits and frequent sales team interaction, is crucial for identifying research needs and providing clear briefs to agencies

Job Summary

  • Deep understanding of customer insights, including regular customer visits and frequent sales team interaction, is crucial for identifying research needs and providing clear briefs to agencies.
  • Develop brand plans (BP), brand execution plans (BEP), and long-range plans (LRP) by gathering market data, conducting situation analysis, and elaborating clear SWOT to identify key issues.
  • AstraZeneca embraces diversity and equality of opportunity, committed to building an inclusive and diverse team representing all backgrounds and harnessing industry-leading skills.

Matching Summary

Deep understanding of customer insights, including regular customer visits and frequent sales team interaction, is crucial for identifying research needs and providing clear briefs to agencies.

Skills & Requirements

Must-have

  • customer insights and research analysis
  • develop brand and execution plans
  • monitor plan implementation and forecasting
  • support sales team objectives
  • product and therapy area knowledge

Nice-to-have

  • build global AZ network
  • attend conferences and KOL interaction
  • embrace diversity and equality

Key Requirements

  • Years of experience in brand management
  • Experience in pharmaceutical marketing
  • Market analysis and strategic planning skills
  • Sales team coordination and training experience

Work Rights

Not specified

Tailored Resume

Cover Letter