The Program Management Senior Analyst will manage special project requirements, marketing package development, waterfall evaluation and manage offer implementation across a variety of online and offline channels
Job Summary
The Program Management Senior Analyst will manage special project requirements, marketing package development, waterfall evaluation and manage offer implementation across a variety of online and offline channels.
Role requires interaction with cross-functional, cross-geographic team members within the Citi Branded Cards organization, requiring understanding of Business goals and drivers.
Role will be hands on within the Proprietary Marketing Platform, coding and testing scenarios as they solidify for eventual in market execution.
Matching Summary
The Program Management Senior Analyst will manage special project requirements, marketing package development, waterfall evaluation and manage offer implementation across a variety of online and offline channels.
Skills & Requirements
Must-have
Marketing Platform coding and testing
Cross-functional team collaboration
Offer implementation across channels
Customer-centric campaign strategies
Quantitative and analytical techniques
List processing vendor oversight
Nice-to-have
Insight-driven recommendations
Process efficiency enhancement
Adaptation of standard procedures
Consult on technical design
Key Requirements
5-8 years digital or database marketing
3-5 years strategic business analysis
SQL required
Bachelors/University degree or equivalent experience