Senior Manager/associate Director-marketing (rare Disease)

AstraZeneca

Shanghai, China
Brand strategy development
Portfolio optimization
Cross-functional collaboration
Lead the cross-functional Brand Team and collaborate with global teams to develop brand strategy aligned with overall TA strategy and company priorities

Job Summary

  • Lead the cross-functional Brand Team and collaborate with global teams to develop brand strategy aligned with overall TA strategy and company priorities.
  • Optimize a portfolio of products to strategically manage product life cycles, build and maintain professional relationships, and achieve commercial and hospital sales targets.
  • Develop and execute promotional campaigns, manage budgets, and ensure high-quality delivery of training programs and promotional materials while fostering strong stakeholder influence.

Matching Summary

Lead the cross-functional Brand Team and collaborate with global teams to develop brand strategy aligned with overall TA strategy and company priorities.

Skills & Requirements

Must-have

  • Brand strategy development
  • Portfolio optimization
  • Cross-functional collaboration
  • Budget management
  • KOL relationship management

Nice-to-have

  • Patient and customer insights
  • Global network building
  • Promotional impact maximization
  • Diversity and inclusion advocate

Key Requirements

  • Years of experience not specified
  • Education not specified
  • Certifications not specified

Work Rights

Not specified

Tailored Resume

Cover Letter