The Director will be responsible for developing and executing consumer publicity programs and campaigns, internal and external communications, and supporting external partners for WBD’s Consumer Products, Experiences, Franchise, and Content Sales businesses across the Asia Pacific Region
Job Summary
The Director will be responsible for developing and executing consumer publicity programs and campaigns, internal and external communications, and supporting external partners for WBD’s Consumer Products, Experiences, Franchise, and Content Sales businesses across the Asia Pacific Region.
Key responsibilities include working with senior team members to develop and implement communications and publicity strategies for consumer products programs, acting as PR lead with external licensees and partners, and directing communications for Global Experiences initiatives.
The role requires a minimum of 10 years' experience in consumer publicity and/or entertainment with direct experience in theatrical content, consumer products, theme parks, or related businesses, and strong relationships with key trade, genre and global pop culture journalists.
Matching Summary
The Director will be responsible for developing and executing consumer publicity programs and campaigns, internal and external communications, and supporting external partners for WBD’s Consumer Products, Experiences, Franchise, and Content Sales businesses across the Asia Pacific Region.
Skills & Requirements
Must-have
Consumer publicity programs
Internal and external communications
Media relations and pitching
Build and sustain media relationships
Develop and execute publicity strategies
Nice-to-have
Brand ambassador
Thrive under pressure
Collaborative approach
Unique perspective
Navigate ambiguity
Key Requirements
Minimum 10 years' experience
BS/BA degree or equivalency
English Language proficiency
Chinese, Japanese or other Asian language highly desirable