Goodway Group is an independent and remote-first media and marketing services firm with a 90+ year history and recognized as one of AdAge's 2025 Best Places to Work
Job Summary
Goodway Group is an independent and remote-first media and marketing services firm with a 90+ year history and recognized as one of AdAge's 2025 Best Places to Work.
The Search Media Manager is responsible for tactical execution excellence, strategic planning, activation, optimization, and management of paid search media buys aligned with client goals.
Goodway Group fosters an inclusive workplace encouraging applications from everyone and emphasizes professional growth, diversity, and collaboration.
Matching Summary
Goodway Group is an independent and remote-first media and marketing services firm with a 90+ year history and recognized as one of AdAge's 2025 Best Places to Work.
Skills & Requirements
Must-have
Paid Search (PPC) media buying
Search Engine Marketing (SEM) management
Data-driven media activation
Client campaign analysis and reporting
Cross-functional team collaboration
Test-and-learn media strategies
Brand safety and fraud prevention
Nice-to-have
Remote-first work environment
Inclusive and diverse company culture
Professional growth and skill development
Strategic media planning
Direct response marketing knowledge
Key Requirements
Experience managing Paid Search or SEM campaigns
Ability to analyze and present campaign insights
Familiarity with marketing budget metrics like CPL, CAC, CLV
Experience collaborating with cross-functional teams