You will lead the development and execution of paid media strategies across major platforms like Meta, Google and TikTok to drive brand awareness and conversions
Job Summary
You will lead the development and execution of paid media strategies across major platforms like Meta, Google and TikTok to drive brand awareness and conversions.
A core part of the role involves tracking campaign performance through tools like GA4 to provide data-driven insights and optimize ROI.
You will also spearhead digital channel growth by enhancing website performance, SEO/SEM initiatives and the overall customer journey.
Matching Summary
Match Score: 75
You will lead the development and execution of paid media strategies across major platforms like Meta, Google and TikTok to drive brand awareness and conversions.
Skills & Requirements
Must-have
10 years of experience in digital strategies
Manage Meta Google and TikTok platforms
Track campaign performance using GA4
Oversee SEO SEM initiatives
Enhance customer journey optimization
Nice-to-have
Thriving in fast-paced environments
Ability to handle high ambiguity
Collaborative leadership with agencies
Storytelling for audience engagement
Managing complex lifestyle ecosystems
Key Requirements
Minimum 10 years of experience
Proven track record in managing digital strategies
Experience with complex lifestyle ecosystems or integrated community hubs