The Commonwealth Bank is seeking a Senior Marketing Manager for its digital home loan business, Unloan. The ideal candidate should possess extensive experience in performance marketing, particularly in managing large-scale campaigns, and should be data-driven with strong analytical skills
Job Summary
The role involves owning and optimizing advertising channels and tech stacks to drive high-quality home loan applications.
Candidates must manage a multi-million dollar media budget while balancing aggressive Cost Per Acquisition targets with brand awareness goals.
Commonwealth Bank offers flexible working options including hybrid arrangements where employees connect in-office at least half the time each month.
Matching Summary
Match Score: 85
The Commonwealth Bank is seeking a Senior Marketing Manager for its digital home loan business, Unloan. The ideal candidate should possess extensive experience in performance marketing, particularly in managing large-scale campaigns, and should be data-driven with strong analytical skills.
Skills & Requirements
Must-have
5+ years performance marketing experience
Google Ads and Paid Social expertise
Multi-million dollar budget management
CPA target achievement track record
Server-side tagging implementation skills
Affiliate network negotiation experience
Nice-to-have
HTML or SQL technical proficiency
SEO/AEO knowledge
Brand awareness growth mindset
Fintech startup agility experience
Key Requirements
5+ years hands-on performance marketing role
Experience in fintech or regulated financial services