Sbm/bm-dato Bc-上海

AstraZeneca

Shanghai, , China
Customer insights analysis
Marketing research project management
Brand plan development
The role involves deep understanding of customer insights and managing marketing research projects to assist in strategic decision making

Job Summary

  • The role involves deep understanding of customer insights and managing marketing research projects to assist in strategic decision making.
  • It requires developing and implementing brand plans, monitoring market growth, and supporting sales teams through training and campaign development.
  • The position emphasizes continuous learning of product knowledge and therapy area trends through conferences and KOL interactions while fostering global relationships.

Matching Summary

The role involves deep understanding of customer insights and managing marketing research projects to assist in strategic decision making.

Skills & Requirements

Must-have

  • Customer insights analysis
  • Marketing research project management
  • Brand plan development
  • Sales team support and coordination
  • Product and therapy area knowledge

Nice-to-have

  • Risk analysis and mitigation planning
  • Forecasting based on market dynamics
  • Global network building and relationship management

Key Requirements

  • Experience in marketing research
  • Strong analytical skills
  • Ability to develop brand and long range plans

Work Rights

Not specified

Tailored Resume

Cover Letter