Senior Director, Hcp Marketing (general Nephrology)

Biogen

Cambridge, MA, United States
Base: $234,000.00-$322,000.00; bonus/equity: cash ...
On-site
Hcp activation and educational strategies
Branded and unbranded strategies
Customer experience
Biogen is seeking a Senior Director of HCP Marketing for its Nephrology Franchise, responsible for leading marketing strategies for upcoming product launches. The ideal candidate should possess extensive experience in HCP marketing, particularly in specialty areas like nephrology, and demonstrate strong leadership and cross-functional collaboration skills

Job Summary

  • Lead the development and execution of U.S. branded and unbranded strategies/plans to educate, activate and support nephrologists.
  • Support the design and implementation of the 3-year brand roadmap, with focus on improved education, activation and maturation of the market.
  • Biogen offers a full and highly competitive range of benefits designed to support our employees’ and their families physical, financial, emotional, and social well-being.

Matching Summary

Match Score: 85

Biogen is seeking a Senior Director of HCP Marketing for its Nephrology Franchise, responsible for leading marketing strategies for upcoming product launches. The ideal candidate should possess extensive experience in HCP marketing, particularly in specialty areas like nephrology, and demonstrate strong leadership and cross-functional collaboration skills.

Salary

Base: $234,000.00-$322,000.00; Bonus/Equity: cash bonus and equity incentive opportunities; Benefits: Medical, Dental, Vision, & Life insurances, Fitness & Wellness programs, Disability insurance, Paid time off, 401(k) program, Employee stock purchase plan, Tuition reimbursement

Skills & Requirements

Must-have

  • HCP activation and educational strategies
  • branded and unbranded strategies
  • customer experience
  • omnichannel media campaigns
  • market development strategies
  • evidence generation

Nice-to-have

  • deep understanding of complex conditions
  • experience with infused/buy & bill products
  • learning from underdeveloped markets
  • strong US commercial expertise
  • field/customer-facing experience

Key Requirements

  • Bachelor's degree required
  • 12+ years of commercial experience
  • 8+ years of marketing or marketing adjacent experience
  • Familiarity with US promotional regulatory guidelines
  • Experience in complex/under-developed therapeutic areas
  • Experience in designing and driving omnichannel media campaigns
  • Strong leadership skills
  • Ability to influence without authority
  • Strong project and vendor management track record
  • Experience leading and developing direct and matrixed teams
  • Ability to travel up to 25%

Work Rights

Not specified

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