Manager, Data & Targeting Ad Strategy

Warner Bros. Discovery

New York, NY, US
Base: $72,692.00 - $135,000.00 py; bonus/equity: a...
4+ years digital media experience
Data-driven targeting strategy development
Cross-functional project management
The role involves leading the ideation, development, and sales enablement of data-driven targeting capabilities combining CNN's reach and consumer data

Job Summary

  • The role involves leading the ideation, development, and sales enablement of data-driven targeting capabilities combining CNN's reach and consumer data.
  • Candidates will partner with Product and Technology Teams to integrate ad products while collaborating with Sales to articulate value to advertising partners.
  • Warner Bros. Discovery offers career-defining opportunities, thoughtfully curated benefits, and a supportive culture where employees are celebrated.

Matching Summary

The role involves leading the ideation, development, and sales enablement of data-driven targeting capabilities combining CNN's reach and consumer data.

Salary

Base: $72,692.00 - $135,000.00 per year; Bonus/Equity: Annual bonuses, short- and long-term incentives available; Benefits: Health insurance, wellness program, life/disability insurance, retirement plan, paid time off

Skills & Requirements

Must-have

  • 4+ years digital media experience
  • Data-driven targeting strategy development
  • Cross-functional project management
  • CTV, web, and mobile ad product execution
  • Strong analytical and quantitative skills

Nice-to-have

  • Familiarity with AI/ML optimization models
  • Knowledge of buy-side/sell-side advertising data
  • Experience with automated buying technologies
  • Empathy for modern news consumer behavior
  • Ability to articulate value to sales teams

Key Requirements

  • 4+ years in digital media, ad operations, or product management
  • Proven ability to work with large datasets
  • Strong communication skills for technical and non-technical colleagues

Work Rights

Not specified

Tailored Resume

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