This role defines the global vision and roadmap for evolving, governing, activating, and measuring consumer data across all channels and markets
Job Summary
This role defines the global vision and roadmap for evolving, governing, activating, and measuring consumer data across all channels and markets.
The successful candidate will lead the strategic adoption of AI and machine learning capabilities within the consumer data ecosystem to enable predictive insights.
Coca-Cola offers competitive total rewards including market-leading compensation, comprehensive well-being programs, and a flexible modern work environment.
Matching Summary
This role defines the global vision and roadmap for evolving, governing, activating, and measuring consumer data across all channels and markets.
Skills & Requirements
Must-have
Global consumer data strategy leadership
Privacy consent and identity aware systems
AI and machine learning deployment in marketing
End-to-end data architecture design
Cross-functional stakeholder collaboration
Nice-to-have
Data literacy championing
Generative AI applications experience
Clean room technology expertise
Strategic external partnership building
Inclusive and agile leadership style
Key Requirements
10+ years leading consumer data strategy at global scale
Bachelor's degree required; Master's preferred
Experience with CDP, Analytics, and cloud data platforms
Deep expertise in privacy consent and regulatory environments
Proven track record in identity resolution strategies