Hybrid (home office and mobile work within germany for up to 9 days/month)
Market research and competitor analysis
Portfolio and customer development analysis
Product concept and market launch development
This job posting is for a Product Marketing Manager at gewerblicheberufe.de, a leading European company in paints, coatings, and insulation systems. The role involves market research, product development, and collaboration with sales teams, with the flexibility of home office and mobile work options
Job Summary
You will conduct market research and observe competitor activities to identify opportunities and risks in the product portfolio.
You will develop complete product concepts and their market launch, including placement measures for point of sale and online channels.
You will analyze and control marketing activities based on relevant KPIs to ensure the success of your product ranges in the market.
Matching Summary
Match Score: 85
This job posting is for a Product Marketing Manager at gewerblicheberufe.de, a leading European company in paints, coatings, and insulation systems. The role involves market research, product development, and collaboration with sales teams, with the flexibility of home office and mobile work options.
Skills & Requirements
Must-have
Market research and competitor analysis
Portfolio and customer development analysis
Product concept and market launch development
Marketing plan implementation and KPI tracking
Cross-functional stakeholder management
Nice-to-have
Motivating and inspiring colleagues
Solution-oriented problem solver
Good sense for customer needs and trends
Key Requirements
Minimum 3 years of experience in marketing or product management
Completed degree in Marketing, Business Administration, or related field
Experience with ERP/PIM systems (e.g. SAP)
Proficient in MS Office (Excel, PowerPoint)
Negotiation-level German and English communication skills