The position is responsible for building and implementing the customer communications discipline for GM in South America, focusing on increasing customer value through integrated communications
Job Summary
The position is responsible for building and implementing the customer communications discipline for GM in South America, focusing on increasing customer value through integrated communications.
Key responsibilities include structuring and leading Owner Communications, designing and testing proprietary communications, co-designing loyalty journeys, and defining customer value measurement frameworks.
Success indicators include increased customer value visibility, improved communication engagement, reduced message overlap, and evolution of repurchase and retention rates.
Matching Summary
The position is responsible for building and implementing the customer communications discipline for GM in South America, focusing on increasing customer value through integrated communications.
Skills & Requirements
Must-have
Owner Communications strategy
CRM and MarTech platforms
Customer Value measurement
Test and learn routines
Integrated customer journeys
Nice-to-have
Hands-on builder profile
Strong analytical vision
Influence multiple stakeholders
Comfortable in unstructured environments
Key Requirements
Bachelor's degree in Marketing, Administration, Engineering, Economics, Statistics or related fields
Proficiency in Portuguese and English (written and verbal)
Experience in CRM, Customer Experience, Loyalty or MarTech
Knowledge of CRM/CDP and marketing automation tools
Familiarity with data analysis and visualization tools