Senior Demand Generation Specialist

PTC

**
Demand generation campaigns
Email and ppc marketing
Seo and web optimization
** PTC is seeking a Senior Demand Generation Specialist to enhance their marketing strategies for the Kepware software, focusing on generating leads through various digital channels. The role requires collaboration with cross-functional teams to drive brand awareness and optimize campaign performance, appealing to candidates with a strong background in marketing and demand generation. **

Job Summary

  • PTC is a global software company focused on transforming the physical and digital worlds to improve operations and empower businesses.
  • The Senior Demand Generation Specialist will shape programs to build brand awareness and drive demand for Kepware software across various engineering industries.
  • The role offers the opportunity to work in a dynamic, fast-paced marketing team that values diversity, inclusion, and innovation.

Matching Summary

Match Score: 75

** PTC is seeking a Senior Demand Generation Specialist to enhance their marketing strategies for the Kepware software, focusing on generating leads through various digital channels. The role requires collaboration with cross-functional teams to drive brand awareness and optimize campaign performance, appealing to candidates with a strong background in marketing and demand generation. **

Skills & Requirements

Must-have

  • demand generation campaigns
  • email and PPC marketing
  • SEO and web optimization
  • lead generation and analytics
  • sales collaboration
  • e-commerce sales strategies
  • marketing technology proficiency

Nice-to-have

  • cross-functional collaboration
  • content development alignment
  • global campaign localization
  • executive-level presentations
  • third-party media management
  • data analysis with Salesforce and Qlik
  • familiarity with AI marketing tools

Key Requirements

  • Bachelor's degree
  • 3-5 years marketing or demand generation experience
  • experience in software companies
  • experience with e-commerce and online performance
  • proficiency in Google Analytics
  • experience with Salesforce and Qlik
  • experience deploying email and PPC campaigns

Work Rights

Not specified

Tailored Resume

Cover Letter