Manager, Marketing Operations

332

Not specified; not specified; competitive salary +...
Not specified
5+ years lifecycle marketing operations experience
Adobe journey optimizer proficiency required
Sql for data joins and aggregations
NASCAR is seeking a Manager of Marketing Operations to enhance their multi-channel marketing campaigns and engage their fan base through data-driven strategies. The role requires extensive experience in digital marketing operations, particularly with Adobe tools, and focuses on collaboration with various teams to optimize marketing initiatives

Job Summary

  • This role is responsible for scaling and operationalizing multi-channel marketing campaigns to acquire and retain NASCAR's fan base.
  • The Manager will partner closely with business stakeholders to drive ticket sales, digital product engagement, and race tune-in through data-driven strategies.
  • NASCAR offers a competitive salary, solid benefits package focused on wellness, and opportunities for personal and professional growth in a high-energy environment.

Matching Summary

Match Score: 85

NASCAR is seeking a Manager of Marketing Operations to enhance their multi-channel marketing campaigns and engage their fan base through data-driven strategies. The role requires extensive experience in digital marketing operations, particularly with Adobe tools, and focuses on collaboration with various teams to optimize marketing initiatives.

Salary

Not specified; Not specified; Competitive salary and benefits package mentioned

Skills & Requirements

Must-have

  • 5+ years lifecycle marketing operations experience
  • Adobe Journey Optimizer proficiency required
  • SQL for data joins and aggregations
  • Multi-channel campaign orchestration skills
  • Email and SMS best practices knowledge

Nice-to-have

  • Passion for sports industry
  • Strong stakeholder trust building
  • Proactive self-motivated approach
  • Experience with A/B testing frameworks
  • Knowledge of state regulatory compliance

Key Requirements

  • Bachelor's degree from a four-year college or university
  • Minimum 5 years in direct-to-consumer lifecycle marketing
  • Minimum 3 years with analytics and marketing automation tools
  • Proficiency in SQL for business operations

Work Rights

Not specified

Tailored Resume

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