Crm & Retention Marketing Manager

ANINE BING

Los Angeles, CA, United States
Not specified; not specified; comprehensive medica...
On-site
5+ years crm or lifecycle marketing experience
Hands-on ai tools for predictive segmentation
Shopify, esp, and crm platform expertise
This role involves owning the full lifecycle marketing strategy from welcome through repeat purchase and loyalty using AI-native workflows

Job Summary

  • This role involves owning the full lifecycle marketing strategy from welcome through repeat purchase and loyalty using AI-native workflows.
  • The successful candidate will lead the implementation of the CRM stack while ensuring a seamless handoff between paid acquisition and owned retention.
  • Employees enjoy flexible work schedules, free daily lunches, comprehensive medical coverage, and generous seasonal wardrobe allotments.

Matching Summary

This role involves owning the full lifecycle marketing strategy from welcome through repeat purchase and loyalty using AI-native workflows.

Salary

Not specified; Not specified; Comprehensive medical, dental, vision, parental leave, and employee discount included

Skills & Requirements

Must-have

  • 5+ years CRM or lifecycle marketing experience
  • Hands-on AI tools for predictive segmentation
  • Shopify, ESP, and CRM platform expertise
  • Email and SMS program optimization skills
  • Data-driven retention strategy development

Nice-to-have

  • Experience mentoring direct reports
  • Strong creative brief writing abilities
  • Retail clienteling partnership experience
  • Fashion or DTC brand background
  • Modern approach to data automation

Key Requirements

  • 5+ years in CRM or retention marketing
  • Proven track record building email/SMS programs
  • Hands-on experience with Shopify and ESP platforms
  • Experience managing or mentoring direct reports

Work Rights

Not specified

Tailored Resume

Cover Letter