Head Of Brand And Customer Engagement (tesco Bank)
Tesco Bank
Develop and implement marketing strategies
Data analysis and campaign optimization
Manage marketing budget and roi
Develop and implement marketing strategies to promote brand, products, and services across various markets
Job Summary
Develop and implement marketing strategies to promote brand, products, and services across various markets.
Lead the development of annual and mid-term marketing plans aligned to Tesco Bank’s strategy, customer needs and commercial objectives.
Lead the strategy, stewardship and socialisation of Tesco Bank’s brand positioning, guidelines and assets, including its role within Barclays’ multibrand strategy and the Tesco Masterbrand.
Matching Summary
Develop and implement marketing strategies to promote brand, products, and services across various markets.
Skills & Requirements
Must-have
Develop and implement marketing strategies
Data analysis and campaign optimization
Manage marketing budget and ROI
Lead integrated marketing campaigns
CRM and 1:1 communication strategy
Brand positioning and stewardship
Nice-to-have
Creative thinking and data-driven insight
Customer lifecycle management
Leverage Tesco Clubcard base
Collaborate with cross-functional teams
Foster a performance culture
Key Requirements
Experience managing a large team or sub-function
Expert advice to senior functional management
Extensive knowledge of industry theories and practices