Growth Marketing Manager - B2c

Flare

Sydney, Australia
On-site
Performance marketing campaigns
Paid sem and crm
Full-funnel optimisation
Lead the strategy, planning and execution of integrated, full‑funnel performance marketing campaigns across paid search, social, display, video, affiliates and owned channels

Job Summary

  • Lead the strategy, planning and execution of integrated, full‑funnel performance marketing campaigns across paid search, social, display, video, affiliates and owned channels.
  • Own key performance metrics (CPL, CAC, ROAS), actively managing budgets and channel mix to hit and exceed commercial targets.
  • Scan the market for best practice, emerging trends and new tactics, and embed these into our performance marketing approach to stay ahead of benchmarks.

Matching Summary

Lead the strategy, planning and execution of integrated, full‑funnel performance marketing campaigns across paid search, social, display, video, affiliates and owned channels.

Skills & Requirements

Must-have

  • Performance marketing campaigns
  • Paid SEM and CRM
  • Full-funnel optimisation
  • Audience segmentation and remarketing
  • A/B and multivariate testing
  • Performance reporting and insights

Nice-to-have

  • Market best practice scanning
  • Emerging trends identification
  • Collaborative campaign design

Key Requirements

  • Proven record of delivering measurable acquisition and revenue outcomes
  • Hands-on experience managing paid channels
  • Lifecycle and marketing automation experience
  • Conversion focused copy and campaigns experience
  • Conversion rate optimisation expertise
  • Proficiency in GA4 and analytics platforms

Work Rights

Not specified

Tailored Resume

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