Develop and execute marketing strategies for Immunoassay products, manage sales budgets, monitor performance against forecasts, and identify new business opportunities to drive overall growth and market share
Job Summary
Develop and execute marketing strategies for Immunoassay products, manage sales budgets, monitor performance against forecasts, and identify new business opportunities to drive overall growth and market share.
Coordinate market research, gather competitor data, analyze competitive activities, and create tools to counter them, ensuring maximum capture of market intelligence.
Provide scientific marketing support through CME's, hospital programs, and publications, while collaborating with internal teams (sales, L&D, service) and regional marketing to align strategies and resolve key issues.
Matching Summary
Develop and execute marketing strategies for Immunoassay products, manage sales budgets, monitor performance against forecasts, and identify new business opportunities to drive overall growth and market share.
Skills & Requirements
Must-have
Immunoassay market dynamics
Develop and execute marketing strategies
Monitor performance against forecasts
Gather competitor data
Analyze sales data
Conduct product training
Nice-to-have
Continuous improvement culture
Collaborate with internal teams
Cultivate strong business relationships
Top tier communication skills
Strong interpersonal skills
Key Requirements
10 years experience in IVD industry
5 years technical and marketing experience in Immunoassay
Degree in Med Tech, healthcare, biotech or Science-related subject