Director, Value Marketing

McDonald's

Hybrid
10+ years marketing experience
Mass affordability strategy development
Revenue growth management partnership
McDonald’s is seeking a Director of Value Marketing to lead their mass affordability strategy, focusing on consumer-centric growth and collaboration across various teams. The ideal candidate will have extensive marketing experience and a strong understanding of business and brand management to achieve key performance indicators

Job Summary

  • The Director will lead the mass affordability portfolio strategy, defining consumer needs and national short-term promotions to drive business impact.
  • This role serves as a key partner for Revenue Growth Management and collaborates closely with Global Teams to realize the future of Affordability vision.
  • McDonald's offers comprehensive benefits including health insurance, a 401(k) plan, adoption assistance, and flexible work arrangements in a hybrid model.

Matching Summary

Match Score: 85

McDonald’s is seeking a Director of Value Marketing to lead their mass affordability strategy, focusing on consumer-centric growth and collaboration across various teams. The ideal candidate will have extensive marketing experience and a strong understanding of business and brand management to achieve key performance indicators.

Skills & Requirements

Must-have

  • 10+ years marketing experience
  • Mass affordability strategy development
  • Revenue Growth Management partnership
  • Operator committee leadership
  • Consumer-centric growth strategies

Nice-to-have

  • Field Marketing experience beneficial
  • Digital marketing experience beneficial
  • High comfort with ambiguity
  • Strong commercial mindset
  • Inclusive work environment values

Work Rights

Not specified

Tailored Resume

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