Digital Content Manager

WLNS 6 News

Lansing, MI, United States
Digital content producers
Social media management
Digital video oversight
The Digital Content Manager will oversee and train web and TV streaming reporters and producers, social media, and digital video, including building the audience for the station's CTV streaming channel

Job Summary

  • The Digital Content Manager will oversee and train web and TV streaming reporters and producers, social media, and digital video, including building the audience for the station's CTV streaming channel.
  • This role involves leading both the digital desk and assignment desk to gather information and push it out to the appropriate platform (TV, Digital, OTT) while improving the daily packaging of all digital editorial content.
  • The Digital Content Manager is responsible for meeting local KPI goals, ensuring traffic is regularly growing, and must be familiar with all aspects of digital duties, able to jump in as needed.

Matching Summary

The Digital Content Manager will oversee and train web and TV streaming reporters and producers, social media, and digital video, including building the audience for the station's CTV streaming channel.

Skills & Requirements

Must-have

  • digital content producers
  • social media management
  • digital video oversight
  • audience growth strategies
  • editorial process involvement
  • KPI goal achievement
  • SEO best practices

Nice-to-have

  • team leadership and training
  • cross-platform content distribution
  • audience engagement expertise
  • flexibility and adaptability
  • competitive and assertive personality

Key Requirements

  • 2 years of experience in digital content and journalism
  • Proficiency in MS Office
  • Strong understanding of Google Analytics
  • Knowledge of SEO best practices and AP Style

Work Rights

Not specified

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