Director, Powerade/ Hydration, Brazil

Coca-Cola

Sao Paulo, Brazil
Category strategy and performance
Consumer and shopper led strategy
Omnichannel execution
At The Coca-Cola Company, we are proud to be one of the world’s most recognized and respected brands, with a legacy spanning over 139 years and a portfolio of more than 200 brands enjoyed by millions globally

Job Summary

  • At The Coca-Cola Company, we are proud to be one of the world’s most recognized and respected brands, with a legacy spanning over 139 years and a portfolio of more than 200 brands enjoyed by millions globally.
  • Lead the category and portfolio strategy across frontline markets, shaping growth priorities, brand roles, and activation choices.
  • We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve.

Matching Summary

At The Coca-Cola Company, we are proud to be one of the world’s most recognized and respected brands, with a legacy spanning over 139 years and a portfolio of more than 200 brands enjoyed by millions globally.

Skills & Requirements

Must-have

  • Category strategy and performance
  • Consumer and shopper led strategy
  • Omnichannel execution
  • Integrated marketing strategies
  • Category governance and decision rights

Nice-to-have

  • Growth mindset and continuous learning
  • Curious, empowered, inclusive, and agile behaviors
  • Purpose-driven work

Key Requirements

  • Bachelor's degree in Marketing or Business
  • 10-12+ years of experience
  • Experience leading category or brand strategy
  • Ability to influence senior stakeholders
  • Track record of developing talent

Work Rights

Not specified

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