Associate Director, Digital Insights & Analytics

Biogen

Base: $158,000.00-$217,000.00; bonus/equity: short...
Digital marketing measurement
Data science
Statistical and machine learning models
The lead of digital marketing measurement and data science is responsible for driving US business performance across digital marketing

Job Summary

  • The lead of digital marketing measurement and data science is responsible for driving US business performance across digital marketing.
  • The role will measure and analyze digital data to assess promotional effectiveness, support optimization efforts, and make data-driven recommendations.
  • The individual will partner closely with US Marketing, US BIO, and creative agencies to develop statistical and machine learning models.

Matching Summary

The lead of digital marketing measurement and data science is responsible for driving US business performance across digital marketing.

Salary

Base: $158,000.00-$217,000.00; Bonus/Equity: Short term and long-term incentives, cash bonus and equity incentive opportunities; Benefits: Medical, Dental, Vision, Life insurances, Fitness & Wellness programs, Disability insurance, Paid time off, Holidays, Paid Maternity and Parental Leave, 401(k) program, Employee stock purchase plan, Tuition reimbursement

Skills & Requirements

Must-have

  • Digital marketing measurement
  • Data science
  • Statistical and machine learning models
  • CRM analytics
  • Website analytics
  • Digital media analytics
  • Digital media strategy

Nice-to-have

  • High intellectual curiosity
  • Driven, highly self-motivated
  • Consulting skills
  • Quality-focused mindset

Key Requirements

  • Advanced technical degree preferred
  • Minimum 7 years of experience
  • Experience building models for media mix analysis
  • Proficiency in Python or R
  • Ability to write SQL
  • Bachelor's degree required

Work Rights

Not specified

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