Director, Content, Nef

Coca-Cola HBC AG

Lagos, Nigeria
**
10+ years content development experience
Multicultural emerging markets expertise
Agency and production ecosystem leadership
** Coca-Cola HBC AG is seeking a Director of Content to lead the development and localization of marketing content in Lagos, Nigeria. The ideal candidate will have over ten years of experience in content development and creative leadership, with a strong emphasis on cultural storytelling and collaboration within a complex organization. **

Job Summary

  • This role leads the development, localization, and deployment of culturally relevant marketing content across the Franchise.
  • The incumbent will manage the network of creative agencies and oversee end-to-end production to ensure speed, quality, and cost-effectiveness.
  • Candidates must possess deep mastery of local culture, language, social trends, and consumer behavior within the specific franchise market.

Matching Summary

Match Score: 75

** Coca-Cola HBC AG is seeking a Director of Content to lead the development and localization of marketing content in Lagos, Nigeria. The ideal candidate will have over ten years of experience in content development and creative leadership, with a strong emphasis on cultural storytelling and collaboration within a complex organization. **

Skills & Requirements

Must-have

  • 10+ years content development experience
  • Multicultural emerging markets expertise
  • Agency and production ecosystem leadership
  • Franchise budget ownership and governance
  • Cultural storytelling and localization skills

Nice-to-have

  • AI enabled production adoption
  • Media and brand strategy background
  • Asset management systems mastery
  • Growth mindset and experimentation
  • Servant leadership behaviors

Key Requirements

  • 10+ years in content development or creative leadership
  • Located within the specific Franchise market (Nigeria)
  • Demonstrated excellence in multicounty marketing workstreams
  • Deep cultural fluency and local consumer insight mastery

Work Rights

Must be located within the specific Franchise market

Tailored Resume

Cover Letter