Director Of Enrollment Marketing, Smeal College Of Business

Penn State University

University Park, Pennsylvania, United States
Base: $86,300.00 - $129,500.00; bonus/equity: not ...
Hybrid
Data-driven marketing strategies
Full-funnel student recruitment
Digital marketing and automation
Develop comprehensive, data-driven marketing strategies across digital, email, social, and traditional channels for a diverse portfolio of academic programs

Job Summary

  • Develop comprehensive, data-driven marketing strategies across digital, email, social, and traditional channels for a diverse portfolio of academic programs.
  • Manage a team of marketing professionals, setting clear goals, conducting performance reviews, and identifying professional development opportunities.
  • Establish a robust reporting framework to track KPIs including Cost Per Lead (CPL), Cost Per Acquisition (CPA), and conversion rates by channel and program.

Matching Summary

Develop comprehensive, data-driven marketing strategies across digital, email, social, and traditional channels for a diverse portfolio of academic programs.

Salary

Base: $86,300.00 - $129,500.00; Bonus/Equity: Not specified; Benefits: Competitive benefits package including tuition discount

Skills & Requirements

Must-have

  • Data-driven marketing strategies
  • Full-funnel student recruitment
  • Digital marketing and automation
  • Salesforce Marketing Cloud
  • Content and editorial development
  • Marketing budget management
  • Team leadership and development
  • KPI tracking and ROI analysis

Nice-to-have

  • Emerging EdTech trends
  • Leveraging data and technology
  • Collaborative stakeholder engagement
  • Passion for measurable impact

Key Requirements

  • Bachelor's degree in marketing or related field
  • 8+ years of progressive marketing experience
  • 3+ years of supervisory experience
  • Experience with CRM and email platforms
  • Ability to work collaboratively

Work Rights

Authorized to work in the US

Tailored Resume

Cover Letter