Associate Director - Content Marketing, Star Jalsha

Star Jalsha

Kolkata, India
**
8-10 years brand solutions experience
Tv marketing and content monetization expertise
Sponsorship package development and pitching
** Star Jalsha is seeking an Associate Director of Content Marketing to lead brand solutions and drive revenue targets for its channels. The ideal candidate will have extensive experience in media marketing, strong storytelling skills, and a deep understanding of the television industry. **

Job Summary

  • The role involves owning brand solutions for Star Jalsha to drive revenue targets through strategic sponsorship packages.
  • Incumbents will collaborate with Programming, Creative, and Research teams to integrate brands into shows without compromising viewer experience.
  • Success is measured by achieving financial targets, client feedback scores, and the successful execution of high-impact brand campaigns.

Matching Summary

Match Score: 75

** Star Jalsha is seeking an Associate Director of Content Marketing to lead brand solutions and drive revenue targets for its channels. The ideal candidate will have extensive experience in media marketing, strong storytelling skills, and a deep understanding of the television industry. **

Skills & Requirements

Must-have

  • 8-10 years brand solutions experience
  • TV marketing and content monetization expertise
  • Sponsorship package development and pitching
  • P&L management for revenue targets
  • Stakeholder management across teams

Nice-to-have

  • Strong presentation and storytelling abilities
  • Agile and adaptable in fast-paced environments
  • Passion for regional entertainment content
  • High energy and assertive leadership style

Key Requirements

  • Master's degree or MBA in Marketing/Communications
  • 8-10 years experience in media planning or TV marketing
  • Deep understanding of non-fiction and reality show formats

Work Rights

Not specified

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