Content Optimization Specialist

Baxter

Base: $68,000 to $93,500 annually; bonus/equity: n...
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1+ years seo experience
Google analytics proficiency
Semrush or similar tools
** Baxter is seeking a Content Optimization Specialist to enhance their content-led marketing approach, focusing on SEO and content strategy. The role involves collaborating with various teams to optimize content for search engines and improve organic visibility, making a meaningful impact in healthcare delivery. **

Job Summary

  • The role partners with brand, product marketing, and analytics teams to turn search insights into prioritized topics and optimized content briefs.
  • Baxter offers comprehensive benefits including medical and dental coverage starting day one, a 401(k) with company matching, and up to 35 days of paid time off.
  • This position focuses on strengthening the content-led marketing approach to improve visibility across search engines and AI-driven answer experiences.

Matching Summary

Match Score: 75

** Baxter is seeking a Content Optimization Specialist to enhance their content-led marketing approach, focusing on SEO and content strategy. The role involves collaborating with various teams to optimize content for search engines and improve organic visibility, making a meaningful impact in healthcare delivery. **

Salary

Base: $68,000 to $93,500 annually; Bonus/Equity: Not specified; Benefits: Comprehensive health, dental, 401(k), ESPP, and PTO included

Skills & Requirements

Must-have

  • 1+ years SEO experience
  • Google Analytics proficiency
  • Semrush or similar tools
  • Content brief development
  • Search intent analysis

Nice-to-have

  • AI-driven answer experiences
  • Strong communication skills
  • Data-driven curiosity
  • Collaborative team mindset
  • Initiative in project execution

Key Requirements

  • Bachelor's degree in Marketing or related field
  • Authorized to work for any employer in the U.S.
  • No visa sponsorship available

Work Rights

Must be authorized to work in the U.S.

Tailored Resume

Cover Letter