Associate Director, Consumer Marketing

Takeda

Cambridge, MA, USA
$154,400.00 - $242,550.00 py
Hybrid
Patient-centric campaigns
Patient education materials
Tv/ctv advertising
Takeda is seeking an Associate Director of Consumer Marketing to support a new product launch in their Cambridge, MA office. The ideal candidate will leverage their consumer marketing experience within the pharmaceutical industry to create patient-centric campaigns and engage with stakeholders across various channels

Job Summary

  • Support the delivery of the consumer marketing strategic plan for a new product launch, shaping and activating compelling DTC campaigns.
  • Develop full suite of core patient education materials, tools & resources across in-office and digital ecosystems.
  • Leverage insights from patient ad boards and engage with advocacy groups to incorporate real patient perspectives into all marketing and campaign initiatives.

Matching Summary

Match Score: 85

Takeda is seeking an Associate Director of Consumer Marketing to support a new product launch in their Cambridge, MA office. The ideal candidate will leverage their consumer marketing experience within the pharmaceutical industry to create patient-centric campaigns and engage with stakeholders across various channels.

Salary

$154,400.00 - $242,550.00

Skills & Requirements

Must-have

  • patient-centric campaigns
  • patient education materials
  • TV/CTV advertising
  • patient journey insights
  • AI tools for efficiency

Nice-to-have

  • champion of Takeda's culture
  • mindset of curiosity and adaptability
  • in-depth understanding of disease state

Key Requirements

  • BS/BA degree (MS/MBA preferred)
  • 5+ years consumer marketing experience
  • 3+ years pharmaceutical industry experience
  • Consumer marketing strategy and tactic planning
  • Media experience (digital, broadcast)
  • Cross-functional and agency team leadership
  • Manage multiple priorities and stakeholder expectations

Work Rights

Not specified

Tailored Resume

Cover Letter