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Travel + Leisure Co. is seeking a Digital Paid Media Manager in Orlando, responsible for developing and executing digital marketing strategies to enhance customer engagement and retention. The ideal candidate should possess extensive experience in managing digital advertising campaigns, team leadership, and data analysis.
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Job Summary
Oversees the development and execution of comprehensive Digital Paid Media strategies and Lifecycle Marketing campaigns to drive customer activation, retention, and engagement for the RCI business unit.
Leads and mentors a team of digital analysts supporting the end-to-end execution and optimization of paid media programs across paid search, programmatic and paid social.
We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us.
Matching Summary
Match Score: 75
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Travel + Leisure Co. is seeking a Digital Paid Media Manager in Orlando, responsible for developing and executing digital marketing strategies to enhance customer engagement and retention. The ideal candidate should possess extensive experience in managing digital advertising campaigns, team leadership, and data analysis.
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Skills & Requirements
Must-have
Paid search, programmatic, paid social
Lifecycle marketing campaigns
Customer activation, retention, engagement
Data analysis and optimization
Cross-functional team collaboration
Digital advertising campaign management
Nice-to-have
Leverage marketing automation tools
Develop iterative testing schedules
Experience in the travel industry
Digital marketing agency experience
Key Requirements
8+ years of experience in paid media and lifecycle marketing
2+ years in a leadership or management role
Bachelor's degree in Marketing, Digital Media or related field
Solid in-platform working knowledge of Google Ads, Microsoft Bing Ads, SA360, Facebook Ads Manager, DSPs
Experience with website analytics tools (Google Analytics, Omniture)