You will design, execute, and optimize multichannel campaigns to maximize Customer Lifetime Value and reduce Churn Rate
Job Summary
You will design, execute, and optimize multichannel campaigns to maximize Customer Lifetime Value and reduce Churn Rate.
This role acts as the bridge between data technology and marketing creativity, working closely with Product, Data, and Creative teams.
Rappi promotes an inclusive culture where everyone has equal opportunities regardless of gender identity, race, religion, nationality, age, disability, training, or experience.
Matching Summary
You will design, execute, and optimize multichannel campaigns to maximize Customer Lifetime Value and reduce Churn Rate.
Skills & Requirements
Must-have
CRM and Marketing Automation platforms
Multichannel campaign management
Data-driven customer segmentation
Customer journey design and management
KPI monitoring and data analysis
SQL intermediate knowledge
Collaboration with cross-functional teams
Nice-to-have
Growth mindset and experimentation
Ability to explain technical concepts simply
Experience with data visualization tools
Key Requirements
4-5 years CRM or Retention Marketing experience
Proficiency in Salesforce Marketing Cloud, Braze, HubSpot, Klaviyo or Insider
Intermediate SQL skills
Experience with Tableau or Looker
Strong communication skills for non-technical stakeholders