Senior Data Scientist

Dentsu B2B APAC

Toronto, Canada
Base: $90k-$105k; bonus/equity: not specified; ben...
Marketing mix modeling (mmm)
Statistical and econometric models
Sql, python, and/or r
The Senior Data Scientist will be part of a cross-functional team focused on developing mixed marketing models for clients, requiring proficiency in data modeling and leading MMM projects

Job Summary

  • The Senior Data Scientist will be part of a cross-functional team focused on developing mixed marketing models for clients, requiring proficiency in data modeling and leading MMM projects.
  • Responsibilities include developing, validating, and refining statistical and econometric models, building analyses for ROI and budget optimization, and utilizing open-source MMM tools.
  • The company fosters a diverse and inclusive work environment, striving to create workplaces that reflect clients and empower employees to bring their authentic selves to work.

Matching Summary

The Senior Data Scientist will be part of a cross-functional team focused on developing mixed marketing models for clients, requiring proficiency in data modeling and leading MMM projects.

Salary

Base: $90k-$105k; Bonus/Equity: Not specified; Benefits: medical, dental, RRSP, paid time off

Skills & Requirements

Must-have

  • Marketing Mix Modeling (MMM)
  • statistical and econometric models
  • SQL, Python, and/or R
  • data visualization tools
  • cloud platforms (AWS, GCP, Azure)
  • marketing and media analytics

Nice-to-have

  • open-source MMM frameworks
  • advanced machine learning techniques
  • experiment design
  • people-first approach
  • diverse and inclusive work environment

Key Requirements

  • 5 years of hands-on experience building MMM
  • Proficient in SQL, Python, and/or R
  • Strong knowledge of statistical methods
  • Proficient with data visualization tools
  • Proficient with cloud platforms

Work Rights

Not specified

Tailored Resume

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