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Coca-Cola HBC AG is seeking a Director for Coffee, Georgia Otc Execution, based in Tokyo, Japan. The ideal candidate will possess extensive marketing experience, particularly in brand management, to develop and execute integrated marketing strategies that align with the company's goals.
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Job Summary
Develops integrated marketing plans and outstanding execution in the marketplace, leading the category strategy utilizing consumer, category, commercial and industry insights to create winning long-term plans with short-term positive impact for the business.
Manages the portfolio of established brands to deliver the company’s category volume, share and profit objectives; closely monitors changes in the marketplace to identify gaps and opportunities for new revenue.
Coaches and develops the members of the Marketing Team; participates in the selection process for Marketing associates.
Matching Summary
Match Score: 75
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Coca-Cola HBC AG is seeking a Director for Coffee, Georgia Otc Execution, based in Tokyo, Japan. The ideal candidate will possess extensive marketing experience, particularly in brand management, to develop and execute integrated marketing strategies that align with the company's goals.
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Skills & Requirements
Must-have
Develop integrated marketing plans
Manage brand portfolio
Consumer insights and strategy development
Drive profitable volume growth
Nice-to-have
Innovation and cutting-edge excellence
Inspire and persuade others
Continuous improvement mindset
Key Requirements
12+ years of experience in a marketing role
2+ years of experience in brand management
Bachelor’s degree in Business/Marketing/Communications or related field required
Knowledge of syndicated sources (e.g., AC Nielsen, IRI)