Senior Associate, Programmatic

WPP Media

New York, United States
Base: $45,000 - $90,000 usd; bonus/equity: not spe...
On-site
Dv360 and the trade desk experience
Programmatic activation strategy implementation
Budget pacing and kpi optimization
This role supports teams in creating and executing programmatic media plans using industry-leading technology platforms

Job Summary

  • This role supports teams in creating and executing programmatic media plans using industry-leading technology platforms.
  • The position involves managing campaigns within DV360 and The Trade Desk while ensuring budgets pace effectively toward specific objectives.
  • WPP Media offers a hybrid work model with competitive benefits including medical insurance, retirement plans, and significant paid time off.

Matching Summary

This role supports teams in creating and executing programmatic media plans using industry-leading technology platforms.

Salary

Base: $45,000 - $90,000 USD; Bonus/Equity: Not specified; Benefits: Competitive medical, group retirement, vision, dental, PTO

Skills & Requirements

Must-have

  • DV360 and The Trade Desk experience
  • Programmatic activation strategy implementation
  • Budget pacing and KPI optimization
  • Campaign creative trafficking skills
  • Microsoft Excel proficiency

Nice-to-have

  • Strong analytical and quantitative abilities
  • Detail-oriented mindset with excellent communication
  • Experience managing entry-level team members
  • Knowledge of Ad Servers and DMPs
  • Ability to build publisher relationships

Key Requirements

  • Bachelor's Degree in Business, Analytics, Marketing, Communications, or Advertising
  • 1+ Years working within Programmatic, Paid Search, or Digital Analytics
  • Proficient in Microsoft Excel

Work Rights

Not specified

Tailored Resume

Cover Letter