Senior Manager, Segment Marketing Strategy

Elsevier

Base: $59,200 - $98,600; bonus/equity: not specifi...
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3-5+ years strategic marketing experience
B2b complex environment experience
Audience segmentation model development
** Elsevier is seeking a Senior Manager for Segment Marketing Strategy to develop audience segmentation and marketing strategies for its Academic Leaders and Funders portfolio. The role emphasizes insight-driven marketing planning and collaboration across teams to enhance engagement and drive growth. **

Job Summary

  • This role leads the development of audience segmentation and marketing strategy across the Academic Leaders and Funders portfolio at Elsevier.
  • The position requires partnering with central GTM, regional marketing, and campaign teams to ensure an insight-led, audience-first approach.
  • Elsevier offers a healthy work/life balance with wellbeing initiatives, shared parental leave, study assistance, and sabbaticals.

Matching Summary

Match Score: 75

** Elsevier is seeking a Senior Manager for Segment Marketing Strategy to develop audience segmentation and marketing strategies for its Academic Leaders and Funders portfolio. The role emphasizes insight-driven marketing planning and collaboration across teams to enhance engagement and drive growth. **

Salary

Base: $59,200 - $98,600; Bonus/Equity: Not specified; Benefits: Country specific benefits available

Skills & Requirements

Must-have

  • 3-5+ years strategic marketing experience
  • B2B complex environment experience
  • Audience segmentation model development
  • Go-to-market strategy definition
  • Campaign performance monitoring

Nice-to-have

  • Familiarity with research institutions
  • Persona development expertise
  • Field marketing global dynamics knowledge
  • Customer-first planning approach
  • Ability to navigate ambiguity

Key Requirements

  • 3-5+ years in strategic marketing or customer segmentation
  • Experience in publishing, SaaS, education, agency, or consulting
  • Strong analytical skills in market and customer analysis

Work Rights

Not specified

Tailored Resume

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