Regional Marketing Manager - Thai Speaker

Justmarkets

Southeast Asia
On-site
Adapt global marketing strategy to local market
Manage regional marketing budget
Monitor campaign performance using analytics
Justmarkets is seeking a Regional Marketing Manager who is a native Thai speaker to lead marketing efforts in Thailand. The role involves managing a local team, developing campaigns, and optimizing marketing strategies for the fintech sector

Job Summary

  • Lead regional market growth by adapting global marketing strategy to local specifics and trends, informed by continuous monitoring of the competitive landscape and cultural shifts.
  • Develop quarterly marketing plans for locally relevant strategies for Thailand and its client community, managing the regional marketing budget and allocating spend across channels based on performance data.
  • Serve as the key connection point between your local team and Global HQ, sharing market insights and coordinating on global campaigns, with benefits including a professional education budget and language learning budget.

Matching Summary

Match Score: 85

Justmarkets is seeking a Regional Marketing Manager who is a native Thai speaker to lead marketing efforts in Thailand. The role involves managing a local team, developing campaigns, and optimizing marketing strategies for the fintech sector.

Skills & Requirements

Must-have

  • Adapt global marketing strategy to local market
  • Manage regional marketing budget
  • Monitor campaign performance using analytics
  • Connect local team with Global HQ
  • Organic and partnership-driven acquisition in Thailand
  • Marketing 360 expertise

Nice-to-have

  • Sourcing and closing deals with Thai influencers
  • Proficiency with mobile attribution platforms
  • Knowledge of financial advertising compliance
  • Familiarity with AI and automation tools

Key Requirements

  • 4+ years of marketing experience
  • 2+ years in a leadership role overseeing a team
  • Experience in fintech, crypto, or retail trading
  • Proven experience allocating and optimizing regional marketing budgets
  • Hands-on experience with analytics tools (GA4, Tableau, PowerBI)
  • Experience with project management tools (Jira, Asana, Confluence)
  • Native Thai and fluent in business English

Work Rights

Not specified

Tailored Resume

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