Job Summary

• Develop a CRM strategy to optimize the customer journey and execute high-impact initiatives that drive acquisition, retention, engagement and loyalty, in partnership with Product, Content, Merchandising and Brand Creative.
• Significantly expand our triggered email program, auditing and rebuilding existing behavioral, transactional and lifecycle flows, and developing net-new automations, growing it into a substantial contributor to the overall marketing mix.
• Identify, pilot and scale AI-powered capabilities across the email channel, including predictive segmentation, send-time optimization, and dynamic content personalization, establishing Paperless Post's initial framework for AI-driven lifecycle marketing.

Matching Summary

Salary

Base: $120,000 - $140,000 USD; Bonus/Equity: equity component; Benefits: fully paid medical, dental, and vision benefits

Skills & Requirements

Key Requirements

• 6+ years in CRM/lifecycle marketing
• 3+ years hands-on Sailthru (Zeta) experience
• Proven experience scaling triggered/automated email programs
• Deep experience in audience segmentation
• Familiarity with email HTML
• Proficient in data integration
• Up-to-date knowledge of email marketing regulations

Work Rights