Asst. Manager, Owner Growth Strategy – Crm & Nba Journey Architecture

General Motors

Warren, MI, US
Hybrid
Advanced crm ecosystem experience
Next best action (nba) engine design
Ai-enabled journey architectures
General Motors is seeking an Assistant Manager for Owner Growth Strategy, focused on CRM and Next Best Action (NBA) journey architecture in a hybrid work environment. The role requires expertise in advanced CRM ecosystems and strategic design of customer engagement frameworks

Job Summary

  • The Owner Growth team is seeking a strategic CRM journey expert to help design and operationalize GM’s Next Best Action (NBA) engine across the post-purchase lifecycle.
  • This role is a strategic CRM role responsible for journey logic, decision frameworks, experimentation design, and scalable activation models.
  • General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging.

Matching Summary

Match Score: 85

General Motors is seeking an Assistant Manager for Owner Growth Strategy, focused on CRM and Next Best Action (NBA) journey architecture in a hybrid work environment. The role requires expertise in advanced CRM ecosystems and strategic design of customer engagement frameworks.

Skills & Requirements

Must-have

  • Advanced CRM ecosystem experience
  • Next Best Action (NBA) engine design
  • AI-enabled journey architectures
  • Lifecycle orchestration
  • Experimentation and measurement strategy

Nice-to-have

  • Mature CRM ecosystems
  • Elevate CRM maturity
  • Cross-functional strategic influence
  • Executive judgment in ambiguous environments

Key Requirements

  • 5+ years of experience in advanced CRM strategy
  • Experience operating within a live Next Best Action or AI-enabled CRM ecosystem
  • Hands-on familiarity with enterprise CRM platforms
  • Proven ability to design multi-step, trigger-based journeys
  • Experience building structured experimentation programs
  • Bachelor’s degree in Marketing, Business, Analytics, or related field — or equivalent experience

Work Rights

Not specified

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